This will be beneficial for Facebook as the social networking company said that the changes made to iOS 14 operating system would end up making one of its mobile advertising tools “so ineffective on iOS 14 that it may not make sense to offer it.”
Apple said that the new privacy rules that were released in June had been critisized along with the launch of its iOS 14 operating system. It also comes with a new requirement that advertises who employ an Apple-provided tracking identifier, or other tools that have a similar function, must now show a pop-up notification asking for tracking permission.
Facebook said it would stop using tools that need a prompt in its own apps, a week ago. Developers will still have the option of using the prompt when iOS 14 arrives, Apple said.
“When enabled, a system prompt will give users the ability to allow or reject that tracking on an app-by-app basis. We want to give developers the time they need to make the necessary changes, and as a result, the requirement to use this tracking permission will go into effect early next year,” Apple said in a statement.
A few other iOS privacy features will continue to be tracked, like the new notifications which shows apps that have recently been accessed like locations and microphones.
Apple will also be developing a new advertising system that is supposed to be more private as it will not offer any intricate details about users. This will bring in less revenue for advertisers but they are ready to use it.