(Last Updated On: November 24, 2020)

Bluechip Infotech has signed an Australia-first distribution agreement along with customer experience platform SugarCRM.

SugarCRM defines itself as sales, marketing and service software which helps companies supply “high-definition customer experience”. The platform will be a part of Bluechip as a part of the distie’s strategy in order to grow and broaden vendor partnerships.

SugarCRM will make the vendor offer Bluechip with sales and presales training, education and certification programs as well as marketing resources. Bluechip’s partners will be able to have access to SugarCRM’s PartnerClub, which also contains learning and partner networking resources.

Ron Jarvis, Bluechip’s sales director believes it is key for the distie to serve customers with CX Solutions.

Jarvis said, “The SMB and mid-market businesses don’t have to miss out the opportunities that AI-powered technology and solutions can afford.”

“We’re thrilled that this partnership between Bluechip Infotech and SugarCRM will mean not only more opportunities for our partners but also their customers where knowing their end-users and staying competitive in their industry are important.”

“With our most recent acquisition, we aim to democratise the use of AI and its capabilities to benefit all businesses. Working with Bluechip Infotech and its partners will help accelerate our reach to more customers and will make SugarCRM’s CX platform easily available and accessible,” Jason du Preez, SugarCRM’s APAC general manager said.

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