Flipkart said its Wholesale application has clocked in a 75% month-to-month growth in customer base since its release in September. The company also said that it had posted the platform posted 90% month-on-month growth in transactions.
At the moment, the company’s Wholesale app provides fashion products as well as clothing, footwear and accessories to retailers throughout 23 cities. A grocery section had also been released recently in NCR on the app.
Flipkart also said that the boost suggests that there is a growth in the adoption of e-commerce in the country, especially in smaller cities. The e-commerce giant had also mentioned that one in five customers that use the Wholesale app, come from tier 2 or tier 3 cities.
Best Price cash-and-carry is also one of the largest highlights of the new platform, the company mentioned.
“E-commerce adoption by Best Price members grew over 10X across 29 stores, with smaller towns such as Meerut, Kota, Guntur, Rajahmundry, Aurangabad, Karimnagar, Amravati and Vijayawada accounting for a large part of the e-commerce traction at Best Price, which signals a surge in Bharat transacting online,” the e-commerce platform said.
Kiranas and MSMEs also accepted Flipkart’s new platform in huge numbers.
The new platform already recorded 50% month-on-month growth within the fashion section and has allowed 2.5 lakh listings, ever since it had released.