(Last Updated On: October 15, 2020)

An updated version of Google Analytics has been released, along with the abilities to add machine learning-based consumer behaviour tracking. The new features included in this version will help boost choices made in marketing as well as receiving better ROI. It will aim at receiving sharper understanding in order to find trends, customer-centric data measurements, as well as even more granular data controls.

“By applying Google’s advanced machine learning models, the new Analytics can automatically alert you to significant trends in your data – like products seeing rising demand because of new customer needs. It even helps you anticipate future actions your customers may take,” the vice president of measurement, analytics and buying platforms at Google, Vidhya Srinivasan says.

It will also allow users to develop integrations throughout marketing items on Google. 

A lot of businesses such as Domino’s Pizza, have started to use the updated version and have seen a lot of advantages to it too.

This tool made by Google will help markets to better understand their customers and what they require and be able to provide them with it whenever they need it.

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