LinkedIn announces that it will stop gathering Identifier for Advertising (IDFA) data on iOS. This shift came after Apple’s anti-tracking gestures is in their prime to be released for iOS users.
LinkedIn says that this move will have an effect on its LinkedIn Audience Network (LAN), Conversion Tracking and Matched Audiences. Although it will not make much of a difference in campaign performance, neither will there be any major changes for the campaign on the platform, the comapny said.
They also said that they would regularly re-evaluate the gathering of IDFA data.
“Our plan is to leverage our first-party data to help marketers reach buyer groups, which are critical for success in B2B marketing, so they can achieve better value for their campaigns across all LinkedIn placements.,” the company added.
“Apple may say that they are doing this to help people, but the moves clearly track their competitive interests,” Zuckerberg said in January.
Apple has not listened to Facebook’s arguments that these changes would hurt the online ad industry. It also stated that users must have more control over their own data.
“When invasive tracking is your business model, you tend not to welcome transparency and customer choice,” Craig Federighi, Apple’s software chief said in December.