(Last Updated On: March 20, 2020)

SaaS CRM and Zoho, the productivity vendor waived the fees for their complete product suite for the next three months for some customers, up until 1st July 2020.

Called the Small Business Emergency Subscription Assistance Program (ESAP), the free period will be available for customers that have 25 employees or less, which Zoho believes will be about 20,000 businesses around the world.

Although Zoho has globally grown with a substantial mid-market and enterprise base, it believes that it owes its existence to the smaller business customers and they should be kept viable and in good condition. ESAP plans on focusing on lessening the financial trouble on small business customers “during this chaotic and difficult period”.

Sridhar Vembu, Zoho co-founder and global CEO said “Businesses are hurting. They already face tremendous pressure on revenue and cash flows. Not knowing when things will get back to normal is even worse.

“Every bit of help we, and other companies, can offer to keep these small businesses afloat will go a long way, not just financially but emotionally as well. We are in this together, and contributions from every business help our community get through this pandemic.”

According to Vembu, some industries have been extremely affected by the COVID-19 epidemic, and he advises those industries to apply for ESAP.

“While we want to provide relief for as many small business customers as possible, we will prioritise those who are most in need and hope that others who are adapting to market conditions will help us by allowing program availability to those struggling to stay afloat,” Vembu said.

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