In August, Samsung won the number one position in the global smartphone market. The company has accounted for 22% of the global market share.
In April, Samsung lost that spot to Huawei which led to a steep fall in its important markets like India and Europe. It recovered in India between July and August.
Since 2018, the company has reached its highest market share as it used a strong online channel strategy through rising anti-China sentiments in the country.
Huawei will be losing more market share in the next few weeks because of the trade restrictions placed by the US government.
In a post, Minsoo Kang Research Analyst said, “Geopolitical policies and political affairs among nations are affecting the smartphone market in many ways. There will be heightened marketing activity to seize opportunities in these regions and segments. As a result, the concentration of top players in the smartphone market will be much stronger. We see players like Samsung, Apple, Xiaomi and OPPO benefiting the most.”