Samsung is now the third-largest smartphone application processor vendor globally in 2019 after it showcased a solid performance in India, Latin America and Europe. This brings Apple into the fourth position, reports from Counterpoint Research says.
The only two vendors that are in the top 5 that have seen positive growth in share are Samsung and Huawei in 2019.
In a statement this week, Jene Park, Senior Analyst at Counterpoint Research, said “Samsung’s focus to be competitive in both price and performance seems to have paid off. However, Samsung’s outsourcing of some A-series smartphone manufacturing to Chinese ODMs since last year will drive some share gains for Qualcomm and Mediatek,”
“Further, the proliferation of 5G smartphones in the US and China will increase Samsung’s dependence on Qualcomm chipsets in its flagship and high-tier smartphones in the region,” Park added.
In spite of the 1.6% decline in the year, Qualcomm continued to stay at the top, which made up for one-third of smartphone application processor shipments in 2019.
Qualcomm was entertained with their shares crossing 30% in all markets except for the Middle East & Africa (MEA), where they had seen a smaller demand for more high-end smartphones which moderated the demand for Qualcomm chipsets when compared to other markets.
Due to the US trade ban, Huawei had suffered a decline in a lot of markets outside of China, but these issues are to be counterbalanced through the notable presence and share domestically.
In Europe, India and Latin America, Samsung had a great performance and they were able to raise shares in other regions as well.
Park said, “Samsung Electronics increased in many markets, especially North America and India, resulting in a 2.2 per cent YoY (year-over-year) increase globally in a declining market,”
Shobhit Srivastava, Research Analyst at Counterpoint Research said, “We estimate that Samsung’s overall share of the smartphone application processor is estimated to grow further in 2020.”
Image by: Jamie McCall