T-Mobile Chief Executive Officer Mike Sievert said in a blog post that customers “don’t want more streaming services — they want help buying and navigating the services that already exist.”
This decision had been made to get out of the steaming market a few weeks after Sievert and TVision was going to play a large role in their plan to get into the broadband market as soon as possible.
“We don’t actually even think of TVision as a business. You know, we think of it as an initiative, an initiative to help us sell home broadband and serve customers,” Sievert said in an interview.
The plan was for T-Mobile to sell YouTube TV to its mobile subscribers for $54.99 a month, which makes it $10 less than Google’s prices.
The company had been a part of the pay-TV business in 2017 with the takeover of Layer3 TVInc., which is a closely held premium-TV subscription service delivered online. The large group of channels costs $75 to $100 a month and is basically the same service that cable subscribers were fleeing in record numbers.
Some interruption had occurred in 2018 in putting TVision into shape so it was released in 2019 along with a set-top box as well as a $100 charge.
“The pay-TV model isn’t broken, it’s just changing. The customer will just abandon the parts of it that don’t work for them so fast and move to the parts that do work,” Sievert said.
Photo credit: Mike Mozart