Verizon Communications Inc said that it will pause advertising on Facebook Inc in July, to call out the company for not doing its part to curb hate speech.
Verizon is the biggest company yet to be a part of the advertising boycott, which has been backed by dozens of US companies.
“We’re pausing our advertising until Facebook can create an acceptable solution that makes us comfortable,” a Verizon representative said.
US civil rights groups are advising brands to show support for the Stop Hate for Profit campaign, which is protesting the world’s biggest social network’s negligent approach to hate speech, harassment and misinformation.
In a letter to advertisers, the Anti-Defamation League found a Verizon ad on Facebook which showed a video that included anti-Semitic rhetoric from QAnon, the conspiracy group.
ADL said, “Advertisements are running alongside divisive, hateful and conspiratorial content – not something that most companies want.”
Ben & Jerry’s, Patagonia and The North Face have also said that it will be suspending Facebook ads.
Facebook said that it will be working with civil rights organizations.